The video is about a young girl of British origin who goes about her normal life together with her family, during this time; a condition of turmoil begins to exist in the country i.e. great Britain. Together with her family, they are forced to run away and the girl is subsequently separated from her parents. During the journey, she goes through a risky journey, taking a boat and nearly capsizing. She at long last finds herself in a safe hold shelter in a different country.
The main purpose of tailoring such a video was to advocate for the rights of children in war-torn areas while at the same time attract other people’s attention to depicting what situations in war-torn areas might look like so that donations may be given to help in relief efforts. The main aim of the movie is, therefore, to make people empathize and sympathize with refugees escaping from war areas.
The video has employed the use of emotional tactics to draw the attention of those in well off countries who might tend to forget the effects brought about by war. Some people are not even aware of the occurrences of such situations in other countries since they are far away from them, this video, therefore, tends to attract their attention, this video has therefore brought the war to a more familiar ground hence making it relatable to them. (those in well off countries)
The video is set in a political context, everyone around seems to be oblivious of the looming political danger turmoil rising around them. This commercial has been seen to draw closer the situations in war areas to those who are in stable situations, by doing so they are therefore able to assist in repatriation or even in giving aid to those affected, with this, its seen to have achieved its purpose.
After viewing the video, the audience cannot now sit back to assume that everything is normal in Syria as the video has shed a lot of light on the same. Everyone has been aware of the situation and by acknowledging the situation; it has been possible for people to bring forward discussions to find solutions. The video as it is seen seeks to create an emotion tie mainly for donations and by using a little girl as the main actor, it’s possible to achieve sympathy from the audience.
This video ends with a message to the audience saying, “Just because it isn’t happening here, doesn’t mean it isn’t happening.” this adds more emotions to the audience and is seen as an appealing factor for more donations.
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