An organization is said to have achieved operational excellence if it can execute its business strategy more effectively than its competitor at a reduced operational cost and have high revenue. Operational excellence is a process; thus, organizations should make it a culture. Making it a culture helps employees always to be focused on achieving it. To achieve operational excellence, an organization should have properly set goals that they will use to measure it in any financial year (Markle, 2020). There are two factors that are associated with operational excellence. As earlier mentioned, one is creating the right culture, and the second one is managing and controlling business processes. One of the organizations that have achieved operational excellence is the Coca-Cola Company. This paper will discuss more on operational excellence at the Coca-Cola Company.

The Coca-Cola Company

Coca-Cola Company is the world’s leading company that deals with beverages from sparkling beverages to coffee. Coca-Cola Company is among many companies that have gone global. Coca-Cola Company operates in more than 200 countries worldwide (Coca-Cola, n.d). Coca-Cola Company was ranked as the number one company that has embraced cultural diversity in its workforce. In addition, Coca-Cola was ranked the topmost company that supports women enterprises worldwide. A report that was revealed by business spider indicated that 94% of the world’s population know the Coca-Cola Company (Coca-Cola, n.d). Coca-Cola Company has more than 1400 different products all over the world. Coca-Cola Company was ranked among ten companies that have employed a lot of people with more than 700,000 employees.

How Coca-Cola is a differentiator in the market

To achieve operational excellence, a company should have several things that differentiate it from its competitors in the market. One of the factors that differentiate Coca-Cola in the market is its logo. 94% of the world’s population knows the Coca-Cola logo (Coca-Cola, n.d). Thus, the logo is known internationally. One of the things that make the logo attractive is that the company used Spencerian script to write the logo, which differentiates it in the market (yereone, 2015). Secondly, the company uses bright colors, black and red. The swirl that was used to make the logo also captures the youth’s eyes, which is the biggest population worldwide.

The second differentiating factor is its bottling. Coca-Cola has changed the designs of its bottles so many times ever since it was started. However, one thing that does not change is the unique designs that the bottles are made in as compared to its competitors (yereone, 2015). One thing that influences if customers will purchase a company’s products is the packaging, and Coca-Cola won the market when packaging is concerned. As much as Coca-Cola supports its logo, it also supports the bottles’ design since they also contributed a lot to it being a differentiator n the market.

The third way that makes Coca-Cola a differentiator in the market is its advertising slogan. Coca-Cola has had many slogans which it has used to market its product. The first one featured Coke’s creator John Pemberton (yereone, 2015). One thing that remained consistent in the slogans it the creativity behind the slogans. Coca-Cola has explored various marketing strategies that it has used to captivate people. However, one slogan that has stuck in the mid of people is the “Taste the Feeling” slogan.

Resources used by Coca-Cola to achieve Operational Excellence

The necessary resources must be in place in order for a company to achieve operational excellence. One of the resources that the Coca-Cola company has used to ensure that they achieve operational excellence is the human resources. In any company, the human resources are the most important resource for an organization. As earlier mentioned, Coca-Cola has employed more than 700,000 people to support its operations. The second resource that Coca-Cola used to ensure success is money. Without money, a company cannot employ people or even purchase the necessary resources to keep it in business.

Actions that Coca-Cola took to achieve success

In order to achieve operational excellence, a company should ensure that the action it takes to support that fully. One of the actions that Coca-Cola took was to invest in well in human resources. Coca-Cola realizes that people play a very crucial role in achieving operational excellence. Coca-Cola pays its employees very well, plus they offer them other benefits, both financial and non-financial. Coca-Cola also offers its employees several trainings to equip them with the skills that they will use to carry out their roles well. The second action that Coca-Cola took is it invested a lot in marketing. Having the right marketing strategies helps a company achieve a competitive advantage in the market. In 2018, Coca-Cola invested $2.4 billion in marketing.


To conclude, it is easy for a company to achieve operational excellence if it takes the right course of action. Being one of the most successful brands, Coca-Cola has several factors that have differentiated it from its competitors ever since it was started. Companies should work hard to have at least theree factors that make it a differentiator in the market. Operational excellence is a continuous process. Thus, companies should always work towards achieving that every day.


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