The Brexit Process Quantitative Methods.


Quantitative Methods

For research to be determined as factual, it must be backed up by credible data and figures. Our research on the influence of social media on Brexit will be gathering information from social media platforms to determine what contributed to the final outcomes. We will use primary and secondary data to understand what the two camps involved in the Brexit process arrived at a conclusion to exit the European Union. To ensure credibility, we are going to utilize polling data from Huff post Pollster, and the polls were largely performed over the internet between the two populations that are those advocating for the exit and the opposer who against the exit move. The polls were conducted during the discussion period of the Brexit referendum that occurred during the April and June of 2016.

The study sorts out to investigate three key themes related to the Brexit issue, which we thought greatly determined the outcome of the Brexit choice. The three key themes revolved around understanding the greater meaning of what Brexit meant to Britons and if they understood what would be the greater impact of this decision in the long run. With this, we would be in a position to determine what were the most pushing factors that led to the Brexit choice and how they reached towards making the conclusion and what were the major influencing factors. The second theme would revolve around understanding the hashtags identified to be trending about Brexit and how these hashtags were formulated to influence the decisions of social media users (Stocker, 2017). Thirdly would be the names of the Twitter users who propagated the Brexit hashtags all over the platforms as there is a direct relationship that certain Twitter users were more influential based on their profiles and the positions they held within government and therefore had a higher tenancy of influencing the perceptions of social media users.

The data collected was based on close to over 30 million tweets that were trending with the Brexit banter, and out of this, close to 23,876, 470 tweets were in English, and another 3,503,769 were new profiles created during the Brexit discussion period. While collecting the data, several considerations came to place, and we largely concentrated on understanding when the tweet was created, the time and date, the number under the tweet, and how long the Twitter account has been in existence. Of keen interest was also the language used on the tweet since this greatly determines the perception created to other users about the tweet’s thoughts and ideas about Brexit. This wide casting of our information greatly enhanced the credibility of our results since the several factors considered would ensure thorough conclusions and recommendations were formulated. The tweets were then declassified and separated to represent the tweets that were for Brexit and those against the Brexit move. This revealed that 310,932 tweets were advocating for remaining within the European Union while another 182,533 were supporting the move for the Brexit process (Coleman, 2020). The tweets that seemed not to reflect any form of inclination were consequently not utilized during the classification.

This quantitative methodology revealed that the person advocation for the Brexit process was more active on social media than those calling for the remaining within the European Union. Out of these tweets, it was revealed that most news outlets had used the tweets to offer facts about what the Brexit move really entailed in educating social media users using facts and figures to influence their outcomes. The message passed across by these tweets was that of having a generally positive impact on the economic rating standards of Britain rather than having a rational outlook on the repercussion that Britain is likely to suffer from the Brexit move (Zappettini, & Krzyżanowski, 2021). It was also noted that through the polls collected, and most users formed their decisions based on the voting numbers of previous users rather than critically reviewing the arguments presented on how the Brexit move would affect Britain at large. Britain’s prime minister David Cameron who at the time exited the scene, states that the Brexit move was the most ironic situation at that time and social media played a great role in influencing the perceptions of citizens. Through social media forces presented by most users, the larger population was really dependent on the views presented on social media to make their decision in favour of the Brexit move.


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