Berkup focuses on the behaviour of Millennials and Generation Xers in the workplace despite their distinct experiences with technology. Because of their different upbringing, Millennials demonstrate a higher reliance on technology than Generation Xers who are currently dominating the business sectors. Consequently, members of either generation have different reactions when working in international enterprises with rapidly changing operations. Executives, hence, need to learn the distinct characteristics of each generation and customize their management style accordingly. Berkup’s insights are accurate and helpful to companies with a diverse range of employees since they present an overview of the behaviour of various generations and their likely reaction to new technology.
Lippincott, Joan K. “Information commons: Meeting millennials’ needs.” Journal of Library Administration 52.6-7 (2012): 538-548.
Lippincott discusses the interaction of Millennials with technology who prefer to work in groups and combine their social and academic endeavours. Many Millennial learners make extensive use of the Internet in completing their academic work. Therefore, the scholar proposes enhancing online learning platforms to accommodate Millennials’ needs so they can leverage the available content within their educational programs. However, this is only possible by first understanding the Millennial lifestyle before developing a service program that engages them fully. Lippincott’s article is illuminating and enlightening as she approaches digital learning using an unprecedented approach by considering the social elements in many of the students’ lives.
Losh, Susan Carol. “Generation versus ageing, and education, occupation, gender and ethnicity effects in US digital divides.” Atlanta Conference on Science and Innovation Policy. IEEE, 2009.
Losh aims to determine the distinctions in Internet use among different generations combined with their ethnicity, gender, and educational attainment levels. This article examines the implications of computer uses among members of different generations, net of factors, such as education, race, and sex. Losh proves that previous generational gaps concerning technology use are closing as more individuals are using the Internet. Hence, her article shows that relying solely on age as an element of focus when researching digital divides is a misguided and inaccurate attempt. Therefore, this journal piece is highly informative with a unique perspective concerning generational constructs by integrating other social aspects in the research.
McCorkindale, Tina, Marcia W. DiStaso, and Hilary Fussell Sisco. “How millennials are engaging and building relationships with organizations on Facebook.” The Journal of Social Media in Society 2.1 (2013): 66-87.
McCorkindale, DiStaso, and Sisco focus on Millennials’ use of Facebook and how they generate and maintain connections using this platform. Members of this generation comprise more than half of this site’s users, meaning their preferences ultimately affect how Facebook engages with its users. The researchers concluded that Millennials are specific with who they affiliate with online with many preferring to use the site to obtain updates, discounts, or participate in social discussions. The conclusions presented in this article are significant in establishing the influence of the Internet on Millennials since the data used was collected from focus groups comprising members of this social group.
Niemelä-Nyrhinen, Jenni. “Baby boom consumers and technology: shooting down stereotypes.” Journal of Consumer Marketing 24.5 (2007): 305-312.
This journal piece presents the stereotypes associated with baby boomers’ use of digital elements before elucidating on the reliability of these prejudices. The author used a mail survey to investigate the experiences that baby boom consumers have had with technology. Hence, Niemelä-Nyrhinen recommends that organizations ignore outdated beliefs and begin to familiarize themselves with Baby boomers to expand their market reach. Consequently, the author provides useful and feasible suggestions to business practitioners so more companies can acknowledge and make use of the potential of this mature market. Nevertheless, the article includes data from one nation, meaning replicate studies are necessary for more regions to allow for broader and more comprehensive conclusions.
Turner, Anthony. “Generation Z: Technology and social interest.” The Journal of Individual Psychology 71.2 (2015): 103-113.
Turner focuses solely on Generation Zers and their relationship with social media sites and technology and how this connection affects how these individuals form and nurture social behaviour. The article emphasizes that Generation Z youth have diverse mindsets since they have been exposed to a broad range of cultural perspectives. Therefore, they have a more significant awareness of global events. As a result, Generation Zers are more likely to encourage and facilitate civic participation through online means. Turner’s arguments are backed by various scholarly articles, which makes his journal piece a credible source of data concerning the impact of technology on Generation Zers.
Vigo, Julian. “Generation Z And New Technology’s Effect On Culture.” Forbes, Forbes Media LLC, 31 Aug. 2019, www.forbes.com/sites/julianvigo/2019/08/31/generation-z-and-new-technologys-effect-on-culture/#19eca2.
Vigo examines the specific influences of new technology on members of Generation Z, and how young adults in this category integrate media into their daily lives. Generation Z and Millenials using the Internet to shift traditional roles from physical offices and classrooms to digital platforms. He also elaborates on the outcomes of lifelong Internet use on psychological use, business transactions, and entertainment forms. By doing so, the writer accounts for the transformations concerning mass culture that have permeated current society functions. This Forbes article constitutes a contemporary perspective on the subject of technology fueled by opinions from experts in the field, making for a dependable piece.
Vogels, Emily A. “Millennials Stand out for Their Technology Use, but Older Generations Also Embrace Digital Life.” Pew Research Center, Pew Research Center, 9 Sept. 2019, www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use/.
This website article disproves the myth that older generations are often reluctant to embrace a digital life despite the lead that Millennials maintain regarding technology adoption. Older humans face two significant challenges when integrating technology into their lives – a lack of confidence and physical issues manipulating the devices. Nonetheless, Vogels confirms that an increasingly more substantial number of Boomers and Generation Xers are using social media and purchasing more electronic devices. Nevertheless, the subscription to home broadband services remains highest among Millennials. Vogels’ insight contains reliable facts obtained from statistics gathered during recent surveys, implying that the data presented reflects the attitudes of current society members.
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