Subject: Texting and Driving PSA Analysis
Following the high rate of accidents caused by drivers due to texting and making calls while driving, I was obliged to write a memo to create awareness of this matter. Attached to this email is the Texting and Driving PSA created awareness purposes.
The target audience for the PSA attached is mainly the people who are affected by the incidences of car accidents. The specific audience is the car drivers who don adhere to the state laws that prohibit people to text or make calls while driving. This PSA design focuses on the aforementioned group since, despite the calls for maintaining sanity in the transport system, the government has folded its hands toward enacting laws.
The basic idea I had while creating the PSA was on the length and the use of imaginative signs and symbols to create a sense of realism in the video. The creativity used in the PSA is jarring and creates a great impact on the targeted audience. The section below elaborates on the basic creativity choices I implemented in this task.
- Simple Background: The background is of the video is dark which enables the viewer to simply read through the displayed visuals. The dark color also represents a state of the bad event which is the main theme of the PSA- death.
- Rhetoric Questions: The video is graced with several rhetoric questions that actively engage the viewer. This creative choice intends to engage the mind of the viewer on the main subject of the task.
Possible changes to make in this video is to incorporate audio and add more images that are related to the topic. Another possible change to make in the video is to increase the length of the video to feature more images and audio.
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