Tesco and Globalisation Sample Essay

Tesco and the strategic management

Strategic management is defined as the steps taken by managers with a specific set choice of actions aimed at making sure the organization is pushed to achieve better performance. (Freeman 2010) Tesco as a multinational retailer has subsequently been able to remain in the competitive global market due to its adoption of the latest strategies aimed at attracting its considerably large customer base. (Jenkins & Williamson 2015)

Tesco has been able to carry out its strategic management process in three steps as stated by Perera (2017). It has been able to carefully analyze the market environment by properly giving attention to the macro environment of the business and the microenvironment. It is important to note that the management has applied the PESTLE analysis and Porter’s five forces respectively to ensure their goals are achieved. Carefully analyzing the macro-environment, Tesco has been keen to ensure that factors such as the political factors are not overlooked, in so doing, Tesco provides jobs to students, physically challenged individuals and the elderly with due consideration given to the minimum wage regulations as set out in the United Kingdom laws. Rachapila & Jansirisa (2013) state that this has subsequently helped it in gaining the loyalty and trust of the employees to remain competitive.

Tesco has considered the social changes in the UK as most of the consumers have developed a preference for bulk and one-stop shopping, due to this realization, Tesco has concentrated more on selling non-foodstuffs. With other changes that are due to occur such as the change in demographics, Tesco has put relevant strategies to ensure they are properly addressed. Considering the current advancements in technology, Tesco has become the first company to allow its customers to pay for the goods purchased either in cash or cheques.

To ensure that they are at par with the advancements in technology, Tesco uses technologies such as the Electronic Shelf Labeling, self check out machine and Radio Frequency Identification Other factors such as the environmental considerations, Tesco plans to reduce its carbon emissions by about 50 %, touching on the government legislative factors that have had direct impacts on the overall performance of the company, Tesco has introduced promotion offers and considerably reduced prices of fuel to help facilitate government policies . (Ghani. 2012)

Concerning the microenvironment, Tesco offers high-quality foods at affordable prices to enable them to handle imminent threats from organic shops and other convenience shops that do not offer services like them. Tesco has subsequently used its new entry status into the UK market to help beat its competitors. Tesco has ensured to maintain the high bargaining power of its customers by applying low prices coupled with the online trading facilities to enable them to attract and retain customers. Likewise, Tesco has also made sure to keep the bargaining power of the suppliers low to ensure they do not lose them.

 Tesco and the Globalisation issues

Tesco’s previous attempts of entering the global market were not successful, however, on subsequent attempts, the company was able to successfully venture into the South Korean market. For the start, Tesco started localizing its stores and products with due consideration to the needs and preferences of the customers in the global market. Entering the South Korean market in 1999, Tesco formed a joint venture with Samsung, a venture which subsequently helped Tesco gain a deeper understanding of the market with consequent assistance of identifying the best locations of stores. In South Korea, Tesco began its operations with the identification of Home Plus. In readiness to handle the task of global operations, Tesco began to shelf its local stores here with products according to consumer demands subsequently importing some of its business practices into South Korea.

This saw Tesco grow drastically to emerge as the second-best retailing company in the country. (Coe & Lee 2006) Recently Tesco has been using strategies such as ventures, acquisitions, and Greenfield Investments to enter the international markets. However, Greenfield has resulted in some failures and the company has now resorted to the two.

Tesco decided to venture into the international market because the UK market had reached its maturity hence making it impossible to acquire any growth. In conclusion, the diversification of the businesses is seen as a good strategy that has helped the company to grow, and due to this reason coupled with the increased sales, the general reaction of the workforce can be considered as generally good. ( Inman et al 2014)


Coe, N. M., & Lee, Y. S. (2006). The strategic localization of transnational retailers: The case of Samsung‐Tesco in South Korea. Economic Geography, 82(1), 61-88

Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge university press.

Ghani, N. M. A.,. (2012). The Acceptance and the Intention of Online Groceries Shopping in SouthKorea. J. Appl. Environ. Biol. Sci, 6(6S), 29-34.

Inman, M., O’Sullivan, N., & Murton, A. (2014). Unlocking human resource management. Routledge.

Jenkins, W., & Williamson, D. (2015). Strategic management and business analysis. Routledge.

Perera, R. (2017). The PESTLE analysis. Nerdynaut.

Rachapila, T., & Jansirisak, S. (2013). Using Porter’s Five Forces Model for analysing the competitive environment of Thailand’s sweet corn industry. International Journal of Business and Social Research, 3(3), 174-184.

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper