Southwest airlines in 2015 Essay Paper

The Cultures Value and the Operating Strategies

Primarily, the southwest airline was the leading market shareholder in the year 2014 in private air travel in the united states. notably, they the southwest airlines specialized in the transportation of passengers from the US airports to their US destinations .importanlt, the southwest airline has different from other carriers in the united states by being a major carrier hence the most profitable in the region since the year 1973. Typically, the southwest airline is the most recognized globally because of its efficient performance and its commitment to people. essentially, the main reasons behind the success of the southwest airline is due to its cultural values and also its operating strategies which have made it be competitive in the market globally.

Competitive strategies practiced by southwest airlines

One major competitive strategies practiced by southwest airlines is through offering flexible policies to its customers. explicitly, they ensure they have set up policies and the airline procedures which have made it easier ot fly with. for instance, this comprises of the southwest cancellation policy that enables a customer to be able to cancel their reservation at least 30 minutes in advance to the flight leave and the money from the annulment is available for a flight in future. therefore , this policy makes the customers be satisfied with their experience hence helps the airline to build high measures of the loyalty of the airline company.

Another significant strategy, from the southwest airline, is through rewards programs in the industry. they provide purchasing flights which the customers can use to but future flights. similarly, through a partnership with chase bank and by this they provide the customers with credit cards which can make them gather points which they can use for their flights in the future. correspondingly,the southwest airlines provide low price solutions which are a pricing strategy that provides very low prices in comparison to the other airlines.with this intention, southwest uses low operation costs. (liker, 2015)

Another impeccable strategy used by the southwest airline is through internal marketing through good interpersonal relationships and also efficient communication skills. essentially, they give importance to customer care and their policy is not just about targeting customers right but also treating the employees as their internal customers, as a result, the employees are comfortable and offer better services to the customers.

Southwest international efforts

Currently, the southwest airline has developed and carried more domestic passengers than any other airlines in the US. Explicitly, the airline has already started building international terminals AND they make sure that they offer affordable fares to the people. (Trefis, 2015)it is apparent that the southwest airline is really working hard to ensure that it expands sots international operations through markets in the central america and Mexico.

Southwest airline is maximizing its international efforts through expanding new routes which make the airline industry received shares in the international market hence contribute to its growth. identically,the passengers will enjoy various travel options hence enjoy the privilege of the low fare cots of the carriage. from analysis, it is evident that the southwest assertive international expansion, with the addition of the low-cost structure, will ensure that the airline industry develops a strong secure rip in the international market irres[pctive of the competition from other larger network carriers.

Southwest Diversification Strategy

As a company that is evolving southwest airline tries it’s best to reach its mission of providing efficient customer service by being friendly and also having a company spirit. through the use of this strategy, the company has become a  strong leader in the airline industry.moreover they offer training programs to their employees and by this, they ensure the members of the company are able to handle the flights.

To sum it up, southwest airline is one of the successful airlines internationally. the airline industry has become highly competitive due to its significant strategies. importantly, the southwest airlines is a company which has developed its reputation on its sensibility for a long period hence has made it stand out from other airline industries.


liker. (2015, January 28). Southwest Airlines: Linking Strategy to Excellence by Abandoning Traditional Practices. Retrieved from gray:

Trefis. (2015, September 25). Southwest Airlines Will Focus On Expanding Its International Operations In 2016. Retrieved from FORBES:









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