Internalization plan for Badger Mining Corporation

Internalization plan for Badger Mining Corporation

Description of the organization

Badger Mining Corporation is a values-driven and family-owned company that yields oil and natural gas, ground grain silica, and other industrial products of high quality. Notably, the company was established in Berlin, and its production facilities are situated in Wisconsin, Merillan, Taylor, and Fairwater. More importantly, the high production of metal castings is recorder at Badger Mining Corporation annually. In this regard, the corporation largely depends on the foundry industry because it attracts a lot of profits. Additionally, the production of industrial silica sand that has high quality predisposes the corporation to competitive markets. Notably, the operations at various institutions that have Badger’sBadger’s production facilities adopt sustainability. This is through environmental conservation, health preservation, and social consideration of the communities in the neighborhood. The outputs of the company are used in various applications, both industrial and environmental arena. The markets served by the corporation include the production of natural oil and gas, construction, metal casting, and agricultural support. The company has highly developed in its region but needs to focus on the international markets. Being a family-owned enterprise, it is facing pressures from the market hence looks into identifying a different strategy. Global markets help a great deal in the attainment of customers from across the globe. The major components of the international plan constitute market selection, market entry mode, key competitors, and promotional strategies that need to be adopted by Badger Mining Corporation. In this regard, the paper looks into describing the international plan for Badger Mining Corporation.

Market selection

Badger Mining Corporation is an SME that looks into expanding to the global markets. To establish an international plan, the corporation needs to focus on the implementation of the information management system to help identify the processing sites. The positioning strategy used by Badger Mining Corporation will be an essential aspect of the plan. The inclusion of innovative culture will make the mining industry-distinct over its competitors hence will gain brand recognition. The different opportunities are likely to be enjoyed with the dynamics in the chambers of commerce and government policies. Notably, external decisions should be used by Badger Mining Corporation to respond to the opportunities in their market selection.

Firm’s resources

Badger Mining Corporation invests in combating environmental concerns that make it t gain a competitive advantage in the global markets. The business culture at the corporation helps the firm in the selection of the demands from a worldwide perspective. Being that the mining operations are detrimental to people’s health, it will be needful to consider putting forward plans to protect the environment. In this regard, the international policy should look into implementing geomorphic reclamation to help in restoring the land. In this regard, the corporation will win gain positive recognition at the global markets. Among the factors that sell Badger’sBadger’s brand in the international market include DNR’s Green Tier designation. This is important in implementation of environmental management frameworks. Combating ecological pressures that come as a result of mining processes puts BadgerBadger in a competitive position. In this case, there is a need to draw clear frameworks of sustainable environment conservation of BadgerBadger as a corporation. If possible, this framework should be put on the corporation’s website to enhance its global recognition.

Business environment characteristics

It is essential to understand the structure of the international industry in the formulation of the global plan for Badger mining this case, recognition of target customers will be secure, and little time will be used in the installation of production facilities. Additionally, the competitive pressures will also be put to book when the international structures of the mining industry are identified. Similarly, the host country’s policies need to be included in the Badger mining corporation’s global strategy. These include the host country’s market potential to accommodate silica sand products. Also, the capability to hold mining production facilities is crucial to the industry. More importantly, identifying the market potential helps in the allocation of resources to fund activities within the firm. This factor also stands out because it is pivotal in determining the target audiences in the market arena.

Psychic characteristics in the foreign markets are needful in the formulation of Badger Mining Corporation. Notably, this can be in terms of differences in the political systems, education levels, culture, and language. To be precise, a detailed consideration of the psychic factors will yield successes in putting forward international strategy. For instance, berlin has a different culture that allows mining industries as long as environmental sustainability is enhanced. Still, some other countries will decline the offer because they think it brings more harm. To an SME that wants to expand to international markets, a reflection of the knowledge gaps in the expected country should be included in the plan. The naivety state of Badger mining industry in the global market should broadly consider the psychic characteristics

While selecting an international market, market similarity should be matching with the foreign markets. This will help to draw a line of analogy with the global markets. While drawing the plan, it is imperative to identify the range of products and services offered in the foreign markets before choosing to enter into such markets. Bringing the international strategy in regards to market similarity will help in the positioning of the products at the foreign markets. Notably, Badger Mining Corporation should maintain identity in such cases. Additionally, the plan should also include the promotional strategies in the international market that will contribute to the easing of preparation to enter into the market. Advertising mode differs significantly from market to market as well as across global networks; in this case, the plan should draw effective advertising and product promotional strategies that are needed to implements as a comprehensive strategy. Customer’s tastes and preferences stand out to be a fundamental aspect of an international market. The corporation should consequently consider what the customers best prefer before setting up a production facility in the global markets. The international plan should hence discuss customers’ needs in the market selection protocols.            


Badger mining corporation market entry mode

Greenfield investment is the best mode that Badger Mining Corporation should use to enter into international markets. Notably, purchasing of land space in different regions across the globe and establishing the production facilities is instrumental. This is in line with the government regulations in that particular region. Green investment market entry mode accommodates better-skilled personnel and the adoption of technology. Additionally, the transportation costs are also cut in the reduction facilities.

While considering this market entry strategy at a badger mining corporation, the investors must take note of the location characteristics. There is a need for freedom of investment of high-quality sand products in the area that sustainability is core. More pointedly, choosing a considerable location to set up sand production facilities, there is a need for market surveillance. Additionally, the proximity of the target markets should be considered while sitting in production location areas. Badger Mining Corporation should opt to use Greenfield investment because it still has a longer life in the business and needs to expand into the global markets. Consistency of the businesses’ location helps a great deal to understand consumer choice. In this regard, the Badger mining company should focus on ensuring the consistent delivery of their silica sand products to the targeted customers within the shortest time possible. Embracing the neighborhood culture will also be an essential perspective that badger mining corporations should consider.

The type of industry will also affect the kind of international market mode for the Badger mining corporation. For instance, the corporation, as an SME, has its purpose and scope of how to run their production facilities. There is a need to ensure customer satisfaction by putting in place the needs of the target market. In this regard, Greenfield investment enhances better adaptation to the facilities in the global markets. There is, therefore, a need to put place the pricing strategies to inspire the customers. Additionally, promotional strategies such as discounts and warranties enhance customer loyalty; hence it would be instrumental at Badger mining corporation international plan.

The on-site presence of Badger Mining Corporation in the international markets will be reproducible in expanding into the global markets. This will be an essential aspect that will be implemented upon the adoption of a Greenfield investment market entry mode. More pointedly, penetration into the markets in international settings will be possible if badger Mining Corporation chooses to form local partnerships with the firms in the neighborhood. For instance, those producing sand in the target markets. Consequently, market penetration will be an essential step in the badger mining corporation international plan. Robust customer’s value in the global markets will hence be enjoyed through the on-site presence of silica sand production facilities.

Key competitors

Maintaining a competitive edge stands out to be a success for a corporation such as BadgerBadger as an SME. The key competitors are an indicator of success or failure in a global view. In this case, the international plan should consider the driving forces of competition in foreign markets. The extent of value creation, provision of customer service, financial management, and marketing strategies are the factors that the Badger mining industry needs to consider.

Value creation is a crucial component that ensures that competition in the foreign market is considered. This is in regards to the quality of the products that the company is offering to its customers. For example, Badger Corporation produces silica sand, which is similar to Franc sand; however, the value created on Franc sand should also be adopted by BadgerBadger as it expands into foreign markets. It is worth noting that the plan should restrict setting up of sand providing facilities in the countries with same products. Notably, diversification of Badger’sBadger’s products would be a fundamental growth potential strategy when it is looking into entering global markets. In tandem with this, international plan should outline the capacity of value that is created upon installation of production facilities in the target markets.

More importantly, marketing strategies differs across the industry’s networks that are in competition with each other. In this regard, Badger Company should identify sustainable marketing techniques that will make them stand out in the global markets. While considering drawing a plan on ways to identify key competitors and how to outcompete them, badger Mining Corporation should be more critical. For example, adoption of technologically advanced means of communication to the customer’s will make badger Mining Corporation unique. Also, the promotional advantages are at peak in marketing the products in the global markets. This should be included in the international plan for Badger Mining Corporation.

It is worth noting that the key competitors of Badger Mining Corporation help to categorize the status of the sand products in the market. For instance, Franc sand is employing customer service management as their marketing skills that BadgerBadger should also consider. This is because Franc sand is slightly ahead of BadgerBadger in entering into foreign markets. In this case, customer loyalty should be recorded through the inclusion of repeat of purchases in drawing international plan. It is essential to choose the best way to satisfy customers in the industry to achieve robust profits. Competition being key to success, Badger Mining Corporation should diversify in methods that they use to outcompete others in the global sphere.

Promotional strategies

Entry into global markets should involve persuasion and passing information to the target customers concerning the products. Badger Mining Corporation should consider promotional strategy in its international plan. These include the adoption of technology and e-commerce, advertising strategies, and the use of social media.

In adopting technology and e-commerce, it indicates that it will gain a competitive advantage over its competitors in the foreign markets. The corporation should involve the incorporation of technology in recording their sales data. Additionally, the product presentation in the international markets should be unique, as drawn in the implementation plan. The use of improved technology in sand provision facilities at badger corporations gives the company a competitive advantage over its competitors. This yields to the acquisition of more diverse and new customers. The new customers are pivotal in creating a surge in the sales volumes hence maximization of the profits. In addition to this, technology use facilitates high conversion rates in business hence the creation of bigger orders in the respective markets. Further, the internet makes it possible to reach the target customers through various communication modes such as video, text, or audio. In badger Mining Corporation, the internet technologies will be responsible for the enhancement of the currency, information verifiability to the sellers and buyers while reducing the costs. Additionally, e-commerce propagates globalization on economies in the global markets; thus, the development of technologies related to information channeling. The distinctive capability of the badger mining corporation as it draws its international plan is consequently mirrored in the processes that are achieved when technology and e-commerce form part of the business.

Moreover, social media stands to be an imperative aspect in promoting businesses. Since BadgerBadger has little information about its company on its website, there is a need to improve. Detailed information about the products and organizational culture should be outlined at the website so as to attract global partners. Notably, international plan should categorize the impacts of social media on entry into the foreign markets. Additionally, most people across the globe buy their goods online especially now that there covid-19 pandemic. In this regard, it is essential to include online buying modes in the international plan to ease the convenience of the buyers. Global business needs a lot of investment and resources to enhance stability. In this case, focus should be put on interesting facts about social media importance in regards to enticing customers.

Furthermore, advertising of the products at badger Mining Corporation will be valuable in adopting a global strategy of entry into markets. Notably, the well-branded products should be displayed at Badger Badger’s website to attract the customers. Also, it can be done through campaigns, that is after allocation of the businesses’’ destination. Advertising plan appropriately drawn in the international strategy will help to create a surge in market entry modes. Additionally, putting in place advertising plans helps to increase the company’s market share hence enhancing its brand recognition across the global networks. In this note, Badger Corporation needs to increase its market share as it intends to venture into global markets. The position of BadgerBadger in the international market should be identified and compared with its current status.

To this end, it is vital to conclude that the international plan for badger Mining Corporation is an important aspect that will help it enter global markets. In the discussion above, the market selection is imperative in drawing international plan. It considers diversity in culture, language, market similarity, and psychic characteristics. Additionally, the market entry mode of the corporation is included in the discussion as one of the imperative components of the international plan. It constitutes a Greenfield investment that involves the building of production facilities at the chosen global market. Additionally, the key competitors are components that help to identify the extent of competition an international markets. This aspect ought to be included in the international plan for Badger Mining Corporation. More importantly, the paper has illustrated promotional strategies such as advertising, use of social media, and e-commerce and technology adoption as imperative components of global strategy. These are important in enhancing the customer’s value and the position of badger Mining Corporation as an SME in the global networks. The international plan, therefore, gives a framework on how to enter the global market sustainably.


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