Exploring the Growth of E-Commerce at Dell Computer Corporation
The Internet has solidly become the foundation for an entirely new approach to selling and service. The collection of websites, technologies and software applications that are delivered over the Internet through secured connections form the foundation of electronic commerce (e-commerce). Since its inception in the late 1990s through today, e-commerce is now the preferred news, shopping, travel and service channel or platform the majority of consumers rely on globally (Ho, Kauffman, Liang, 409). Figure 1 is a historical analysis and forecast of U.S. E-Commerce Sales between the years 2000 to 2010.
E-Commerce Sales, 2000 — 2010
How e-Commerce Has Evolved
Selling over websites is how many see e-commerce. Yet there is more than just creating a website and storefront to sell products or services involved in e-commerce. The need for creating an entire series of systems to support the e-commerce selling effort is critical to long-term sales and marketing success online (Weill, Vitale, 267, 268). There is also the need for creating an easy enough to use website so that prospects and customers can quickly navigate through it, find what they need, and place orders for it. The nature of e-commerce has changed significantly from simple websites that would automatically send an e-mail or alert to a company that one of their products has been sold and who to ship it to (Weill, Vitale, 267). Today e-commerce is more defined by the many systems, services and other software application programs necessary to make an online store successful. Customers have completely changed from the initial expectations of ordering a product and eventually getting it, to getting real-time updates on just exactly what is going on with their order at any time, including specifics of how and when it will ship (Ho, Kauffman, Liang, 409). One company who has excelled at e-commerce by continually improving their internal systems while also meeting and exceeding customer expectations is Dell Computer Corporation.
There are hundreds of companies who are doing exceptionally profitable levels of transactions today on e-commerce platforms. Amazon.com, many of the airlines and online shopping websites are doing well over $500M to nearly $1B a year in transactions online (Weill, Vitale, 268). In looking at what separates the highly successful companies from those that are not, key lessons or take-aways emerge from this analysis. The lessons learned from these companies who are excelling at e-commerce are defined here, with Dell being used as example of how back-end systems can be successfully used to make e-commerce a globally successful business.
First, the best e-commerce websites and systems concentrate on creating a series of systems that support transactions really well. Companies attaining the highest levels of success with e-commerce have separate order management systems that automatically take orders placed online and deliver them to customers via a buyers’ preferred shipping method (Ho, Kauffman, Liang, 413). This takes a very high level of coordination within the company to make this happen. An order needs to be accurately and securely captured first, and then transmitted electronically to a distributed order management system that automatically picks the product out of inventory. From there, a separate logistics system will take the product and ship it via the delivery service the customer asks for. All of these steps, when done well, can make a manufacturing company very profitable and successful, as the 40 inventory turns a year Dell attains selling off-the-shelf products using these systems illustrates (Jones, et.al.). Dell’s goal is to create such an automated system that the customer begins to prefer buying online vs. getting in their car and going down to the local store. This is also why many e-commerce companies today are investing millions of dollars in enterprise software, which allows them to quickly take orders and fulfill them all online and through automated systems (Weill, Vitale, 265). The best e-commerce companies realize that by having such a streamlined set of systems that the customer will trust them more, they will get more repeat business and the sales will be profitable because there is very little cost of completing an order
(Ho, Kauffman, Liang, 412).
A second lesson learned is that e-commerce can be used for creating a unique product based on customer requirements. Michael Dell quickly realized that his build-to-order PC business could grow much faster than his small shop in Austin, Texas would allow for. He chose to create one of the first product configurators that could be used on a website, making it a unique differentiator relative to all other PC companies selling through e-commerce channels before (Jones, et.al.). The product configurator Dell created has specifically designed to allow customers online to work at their own pace, and even abandon a product configuration midway through building it (Liu, Mackie, 292). Customers online could also mix and match accessories for the PCs first, and then their entire laptops as well. Soon, customers were creating dozens of laptops and then printing out the configurations and comparing them to see which best fit their needs (Jones, et.al.). Dell had been able to do what no other company had been able to accomplish using e-commerce at the time, and that was change how people buy (Liu, Mackie, 293). By changing customer behavior using a stable, secure and trusted e-commerce website combined with a state-of-the-art configurator, Dell had successfully done what many business using only storefront had been able to do (Weill, Vitale, 261). The company had been able to create loyal customers entirely online, eventually attracting an entirely different set of new customers who were willing to pay more to purchase online than to walk in stores (Jones, et.al.). Dell found that people would pay for the convenience of using e-commerce to customize a new PC or laptop and then have it shipped to them using FedEx, UPS or another other shipping provider they preferred. Dell was only able to do this by concentrating on making their suppliers immediately aware of when a new order was placed. In addition to creating systems that linked together the website and order management systems, Dell pioneered the development of supply chain systems as part of their e-commerce strategies (Newing, et.al.). This saved millions of dollars in costs of waiting for orders to arrive and also in lost orders from being out of stock on key items needed to build a customers’ PC or laptop (Jones, et.al.).
When consumers think of e-commerce, they only think of the website and the products for sale, and in the case of Dell, their world-class product configurator. When companies and IT managers think of websites, they see a series of systems supporting the selling efforts online (Newing, et.al.). When marketing and sales executives in a company see their website, they think of how to bring customers from stores to the Web to buy from them (Weill, Vitale, 268). Everyone in a company then has a different view of what e-commerce is. But all of these different viewpoints are consolidated, and united to the common goal of giving the customer control of when, where, how and why they buy online. The background systems are what make e-commerce so successful today, along with making websites themselves very user-friendly. For an e-commerce website to succeed, all of these different areas of a company need to coordinate and work with each other to make sure the customer can reliably buy from them anytime.
Ho, S., R. Kauffman, and T. Liang. “Internet-based selling technology and e-commerce growth: a hybrid growth theory approach with cross-model inference. ” Information Technology and Management 12.4 (2011): 409-420. (journal)
Kathryn Jones. “The Dell Way. ” Business 2.0-1 Feb. 2003 (article)
Liu, C., and B. Mackie. “Enabling Customization through Web Development: An Iterative Study of the Dell Computer Corporation Website. ” Journal of Information Systems Education 19.3 (2008): 291-300. (journal)
Newing, Rod. “Variety, the spice of life: ONLINE PRODUCT CONFIGURATION: One of the biggest challenges is bringing supply chains together to respond rapidly to customers’ diverse requirements: [Surveys edition]. ” Financial Times 1 Nov. 2000 (newspaper)
Weill, P. And M.R. Vitale. Place to Space: Migrating to ebusiness Models. Harvard Business School Press. 2001. (Book)
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!