Global Public Relations Strategy and Public Relations Theory and Practice
- As the Public Relations consultant at Sula vineyards in India, my key audiences would be high-income Indians and Western tourists. India is a reserved country where people shun drinking in public. Targeting the wealthy is important because of their high purchasing power and have a high number of social gatherings (Sapat 98).
- Tourists are my key audience because most of them come from countries where wine is a valued product. Vacationers visiting India often look for novel experiences. It is, therefore, conceivable that they would have a keen desire to explore the vineyards in India (Sapat 104).
- The boldest move the company needs to take would be to target Indian women. Indian culture has greatly evolved and Indian women have become economically and socially independent (Sapat 110). Women form the majority of employees in the state and, as such, are influential economic agents.
Key PR messages and explanation
- Sula wine makes every day meal an occasion.
- Home is where the wine is
- A meal is never complete without a glass of wine
These phrases are meant to communicate the health utility of wine, as well as its contribution to collations. The messages also seek to convince the target audience that wine can make a home more hospitable.
Creative and Persuasive Ways of Connecting with Those Audiences
- To connect with my target audiences, I would look for better ways of promoting the product since the production and sale of alcohol and other alcoholic beverages are restricted in India (Sapat 99). The best strategy would be to use in-shop adverting, which entails creating themes for special occasions and special promotion (Sapat 111).
- Product displays involve showcasing products on strategically placed shelves and then supplementing the presentation with informative videos. Adding a live element during promotion such as conducting demonstrations can encourage prospective customers to try the product (Sapat 102).
- Other forms of adverting include organizing launches and offering complimentary glasses of Sula wines in restaurants. This initiative informs customers about the existence of the product and subsequently encourages them to buy. Other persuasive ways of connecting to the audiences include using feature stories and editor letters (Sapat 106). The target audiences are likely to buy in a news story than an advertisement, which might influence their behavior
How Long a PR Program of This Sort Will Take to Accomplish Its Goals and Why?
Any PR program should have a timeframe to achieve its objectives. In this case, the campaign needs to run for six months. The most important consideration is to allow enough time to achieve the desired results, which might be difficult if it is the first campaign or several PR companies is involved.
Public Relations Theory and Practice
Excarmor is one of the recognized car manufacturers worldwide, with over 20 yeast of producing armored vehicles. The professional team of mechanism, engineer’s sales executives and automotive technicians have vast experience in armed vehicle technology. The armored vehicle industry is highly dynamic and players must be cognizant of changes in technology and consumer preferences. As the PR consultant of Excarmor, my concern is how to utilize the expertise of women.
Women are grossly underrepresented throughout the automotive manufacturing industry. Regrettably, many women are afraid of joining the automotive industry that has unlimited opportunities. The few that do work at entry-level positions. I believe that when equipped with the right skills, women can be catalysts to change. Although the industry is male-dominated, it is shifting as women are taking leadership positions. Women can make meaningful contributions to this industry. When it comes to new designs, feedback from women has been instrumental in recommending color and trim (Lezotte 697). Since women contribute a sizeable percentage of car purchasers, their inclusion in manufacturing is sensible.
In the last few years, women have become more aggressive in the corporate world. There now exists female executives, designers, engineers, and technicians working in various sectors. It is, therefore, unsurprising that auto manufacturers, car service providers, repair shops, and car dealers are employing more women. Many women have served well in management positions as service advisors and finance managers (Lezotte 701). I believe there are incredible career choices from women in the company. Although females have been slow to join this industry, there are several strategies that Excarmor can utilize to fast-track their integration.
The company needs to implement a mentorship and sponsorship program to enable women to advance their careers. This strategy is critical because it can help mold talented employees into resourceful assets. Many women would stay in the automotive industry if there is a clear path to their career goals. The company needs to foster mentorship and sponsorship because it is an effective tool that can attract more women to join the sector, thus promoting diversity. Excarmor needs a cultural change which should start from the top. Management needs to embrace diversity and inclusion to improve its business.
Sapat, Alka. “Privatization Strategies Adopted for Public Sector Reform in India: Determinants and Constraints.” Administrative Reform and National Economic Development. Routledge, 2017. 93-125.
Lezotte, Chris. “Women Auto Know: Automotive knowledge, Auto Activism, and Women’s Online Car Advice.” Feminist Media Studies, vol. 15, no. 4, 2015, pp. 691-706.
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!