Bauerfeind GenuTrain knee support is products that are produced by the Bauerfeind Company to offers support and relieve pain in the knee area. The product specifications include a soft knee brace that is fashioned with one cushion that is used to deliver just the required pressure to the specific part that is painful to the user. The knee brace is also used to offer support to people with problems with muscles and joint issues at the knee. According to the product description on the Amazon website, the soft flexible material is used to deliver the right pressure to the soft muscles around the knee creating comfort for those with muscle problems. Distribution of pressure from the injured area helps cause relief among users making it feel comfortable. The material can easily be stretched making it easy to wear and adjusts with the size of the user.
Players with no injuries can still male use of the product to avoid injury to the knee in case of accidents while playing. According to dontwasteyiurmoney.com Bauerfeind reduces inflammation o the injured area leading to the creation of a sense of relief. The product is hence once of the most important pan relievers of knee injuries since this website ranks the product as fifth-best in its category. Although it is criticized for its fairly high price in the market against its competitors the product is still a winner. Other conditions that this product can help relieve include: knee strains, arthritis, degenerative joint disease, osteoarthritis, and adolescent knee pain and knee instability
According to Vynz research (2019), it was estimated that the current market for knee braces worldwide was about 1.6 billion dollars. This is quite a potential market that is not well tapped into. According to another research that was published by the market and market, it was deduced that the growth rate for the market was 5.7 percent annually. This growth rate according to the research article that was published indicated that the growth rate of the industry is estimated to be faster during its forecast period between 2019 and 2024. Different factors are boosting the growth of this industry as established in different research articles.
Jariwala (2020) argues that the industry is at its faster rate of growth due to different factors that have affected the development of the industry. This research identifies two major patterns that have seen the knee braces industry on the rise creating demand for products like Bauerfeind GenuTrain knee support. The most influential factor is the rapid growth in the love for sports by most people across the globe. This has increased knee-related injuries that occur due to accidents. Jariwala indicates that some players will eventually buy this important sports gear to protect their knees from injury during the sporting events. The insurgence of these activities has meant a rapid increase in the demand for knee braces in most places where the games are played. He also argues that the number of people forming the geriatric population is on the rise every day. This means that there is a possibility that most of these individuals are likely to suffer from muscle and joint-related illnesses. The old population uses the products to support their delicate knees making them feel more comfortable.
The increasing demand for this product has also been indicated by Grand View Research that the number of users of these products has gradually increased since 2018. The research reveals that about 3.5 million children below the age of 15 years in the United States only have been affected by sport-related injuries. According to the grand view research, more than 9% of total accidents that occur globally are related to knee injuries, especially in sports. This creates the increasing demand within the industry creating a large market for products such as Bauerfeind Genu Train knee support. Another case of increasing cases of arthritis and osteoarthritis has been on the rise since 2018. This data is used to define the increase in the participation of the aged in the promotion of the industry since cases of osteoarthritis. According to statistics, North America has the largest market statistics that makes it the largest market for knee braces. Other potential markets with vibrant activities in knee braces include India, China, and Europe.
Age is a critical demographic characteristic to consider when handling the knee braces industry. Given that the research done by Grand View Research in 2019 indicates that most knee injuries occur in sports means that younger people are the most consumers in the industry. 2.3 million American children are affected by knee injuries that are sport related. The age provided for these children was 0 – 14 years. Youth between the ages of 15 – 35 years are still active in sports and are likely to buy Bauerfeind GenuTrain knee support for protecting their knees or are likely to succumb to knee injuries due to their active involvement in sports. Weak knees and muscle problems are common among the old people aged over 65 years. Other rising cases of health conditions such as arthritis are common in individuals between the ages of 40- 60 years old according to Innala et al (2014). According to these statistics, the market distribution according to age is spread out through all ages.
According to VollenhovenVollenhoven (2011), females are the most affected by arthritis. This means that they are likely to get Bauerfeind GenuTrain knee support for support and balance due to the effects of arthritis as compared to men. According to Balish, Lambardo, and Deaner (2015), men are generally more active in sports than females. This indicates that more of the sport-related injuries are male cases. Basing on this more men are likely to buy Bauerfeind GenuTrain knee support for reasons based on sports as compared to women.
The income of people is relative to their purchasing power. Individuals with income of more than $2000 have a higher purchasing power than those with lower income. Married individuals append a lot on family hence the need to buy products like Bauerfeind GenuTrain knee support may sound irrelevant. Knee braces are products that are related to sporting activities so sports personnel are likely to buy the products as compared to office workers.
I chose this type of segmentation because I think that it is a wide area for research and it will be easy to put the buyers into simple groups and obtain enough data for the research. More research has been done basing on different groups of individuals. Similarly, it is also easier to answer the research questions using the set of data that is provided by different demographic features. It also allows for the collection of different sets of data allowing for comparison among different sets of data.
Consumers may at times male purchase online or find any relevant product information that is used in making important decisions when buying particular products. Consumer information that can be obtained online includes the process of the products. Different product brands may be manufactured differently hence changes in the cost of production of the final product. The quality of the product may also vary from producers. This makes such information important when buying things online. The buyer may choose from different product ranges that offer cheaper prices due to the purchasing power of the individuals. Product reviews of other users are made available online and are important when choosing products that may work for them and judging their quality. Product reviews online might also inform the user of the function of the product or whether it meets the information as indicated by the manufacturer. Side effects and other responses to the products not provided by producers may be provided online. This information gives the clients enough time to figure out whether the products are good enough for buying.
Ecommerce is a modern online marketing model where the product is advertised and delivered to users who are in a different geographical area. E-Commerce provides an online shop system where products are displayed for consumers to make their choice and payment are done online (Andreas, 2015). Upon payment, the buyer sends the package to the buyer using shipping companies. Ecommerce has changed the working of the knee brace market. Sellers can sell their products to the international market without having a physical office on the ground. Shipping companies will deliver products to their owner in their country after some time depending on geographic distribution. This model of marketing allows for globalization of the product market while the seller is at their premises making it easier to have access to a wide market.
Digital marketing strategies can be readily applied by the seller to market the products to their consumers who are located far off. Social media advertisements, websites and different ad systems can be utilized by sellers to reach their possible buyers who may be watching or reading-related content online (Andreas, 2015). This helps the supplier to gain access to possible clients all over the globe. Suppliers may also disseminate important product information using review websites that might help the buyer to have a better understanding of the products. Reviews help to gain buyer trust in the product and may increase the chance of enticing them to buy the product.
Futuro Comfort Lift Knee Support vs Bauerfeind GenuTrain knee support
Futuro Comfort Lift Knee Support is a knee support brace product that is designed to create comfort during motion. The product like Bauerfeind genu train support is made with soft materials that are designed to be stretchable and soft on the skin. The product s generally made to support the muscles and joints when moving. Bauerfeind GenuTrain knee support on the other end is designed to create a pain relief, especially during an injury in the knee area through its special design that is used to deliver pressure on the muscles of the wounded area using a cushion to distribute inflammation. With the different use of the products, they are advertised differently in the niche market.
Future comfort lift support is promoted as a comfort item. The main aim is to promote the comfortability of the brace when in use and the softness that has on the skin of the user. This allows the users to insinuate a feeling of satisfaction basing on the supplier information on the advertisement. The target group for this characteristic of the product is much generalized and the supplier can sell the product to any consumer since it has no special features. This product comes at a cheaper price on Amazon at 23 dollars. While Bauerfeind GenuTrain knee support is designed for comfort the seller uses the idea of extra features to create an elution of more comfort especially for the injured using the extra cushion that comes with the product. Bu this comes at a higher cost with a promise of better quality at the price of 93 dollars. The supplier for Future comfort lift support relies on the low pricing to attract his consumers in this case while the case with Bauerfeind GenuTrain knee support is different. Pricing is not the problem; the supplier creates the implication of higher quality to market the product but at a higher price than its competitors. The differentiation of these products based on pricing and quality are used to market each respective product without replicating the other product. The difference in the prices of the products creates a difference in the target market of the product. The future comfort lift support is intended to meet the demands of low-income users as compared to Bauerfeind which is designed to target the high-income earners.
Bauerfeind GenuTrain knee support is considered the best for pain-relieving because of the extra cushion that offers. This cushion is used to distribute pressure on the Wounded Knee to make it comfortable. The extra protection the product offers the users makes it’s more unique than Future comfort lift support. The extra features attract the extra price making it almost all-purpose knee brace as compared to future comfort lift. The product hence targets the injured users for pain-relieving. They, however, share a common market when used specifically for muscle and joint support which comprises mainly of the aged. Other niche markets like helping in health-related conditions like osteoarthritis are shared.
Andreas M. Kaplan (2015) Social Media, the Digital Revolution, and the Business of Media, International Journal on Media Management, 17:4, 197-199, DOI: 10.1080/14241277.2015.1120014
Amazon.com: Bauerfeind – GenuTrain – Knee Support – Targeted Support for Pain Relief and Stabilization of the Knee, Provides Relief of Weak, Swollen, and Injured Knees: Industrial & Scientific. (2020). Amazon.Com. https://www.amazon.com/Bauerfeind-GenuTrain-Targeted-Stabilization-Provides/dp/B0053VE7VY
Bauerfeind GenuTrain Knee Brace. (n.d.). Don’t Waste Your Money. https://www.dontwasteyourmoney.com/products/bauerfeind-genutrain-knee-brace/
Deaner, R. O., Balish, S. M., & Lombardo, M. P. (2016). Sex differences in sports interest and motivation: An evolutionary perspective. Evolutionary Behavioral Sciences, 10(2), 73–97. https://doi.org/10.1037/ebs0000049
FUTURO TM. (2019). Retrieved March 29, 2020, from http://multimedia.3m.com/mws/media/1006240O/3m-futuro-bracing-folder-knee-support-insert.pdf
Grand View Research (2019). Knee Braces Market Size & Share | Industry Analysis Report, 2019-2026. Www.Grandviewresearch.Com. Retrieved March 29, 2020, from https://www.grandviewresearch.com/industry-analysis/knee-braces-market
Innala, L., Berglin, E., Möller, B., Ljung, L., Smedby, T., Södergren, A., Magnusson, S., Rantapää-Dahlqvist, S., & Wållberg-Jonsson, S. (2014). Age at onset determines severity and choice of treatment in early rheumatoid arthritis: a prospective study. Arthritis research & therapy, 16(2), R94. https://doi.org/10.1186/ar4540
Jariwala, J. (2020). Knee Support And Braces Market Growth, Analysis by Recent Trends, Development and Forecast To 2026 — Jignesh Jariwala. (2020, February 3). Hashtap. https://firstname.lastname@example.org/knee-support-and-braces-market-growth-analysis-by-recent-trends-development-and-forecast-to-2026-eZ2waLObLlGa
Markets and markets (2019) Orthopedic Braces & Supports Market Global Forecast – 2024 | MarketsandMarkets. Www.Marketsandmarkets.Com. Retrieved March 29, 2020, from https://www.marketsandmarkets.com/Market-Reports/orthopedic-braces-support-market-24806829.html
USA, V. R. (2019, December 19). Global Knee Braces Market was Valued at USD 1.6 billion in 2018, Observing a CAGR of 4.4% during 2019–2024: VynZ Research. GlobeNewswire News Room. https://www.globenewswire.com/news-release/2019/12/19/1962997/0/en/Global-Knee-Braces-Market-was-Valued-at-USD-1-6-billion-in-2018-Observing-a-CAGR-of-4-4-during-2019-2024-VynZ-Research.html
Van Vollenhoven R. F. (2009). Sex differences in rheumatoid arthritis: more than meets the eye… BMC medicine, 7, 12. https://doi.org/10.1186/1741-7015-7-12
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