The company that I have chosen for this assignment is Dunkin’, formerly known as Dunkin’ Donuts, which is a coffeehouse as well as donut selling company. The firm faces stiff competition from other already established companies such as McDonalds and Starbucks. It is the goal of the company to effectively compete in the market as well as increasing its online presence by improving its participation across the social media platforms and also how the company interacts with its customers online. Most of the challenges facing the company stem from regulations imposed by law, changes in the socio-economic status of the community as well as the changes induced by the evolving market. The purpose of this Capstone Project is to come up with resolutions and recommendations that will be of great benefit to the company.
I am still gathering more information as I come up with my first draft for my Capstone Project. I am keen to follow the outline I came up for my paper. So far I have created the cover page, the abstract, the table of contents section, the introduction as well as the history of Dunkin.
There is a lot of work that is still pending and this requires a lot of commitment from me and more time input to remain on schedule. I am almost halfway the paper so that means that almost half is still pending. I am still working on my draft which is required for submission in Week #3.
I am currently on schedule with my Capstone Project and hence that means that I have not missed any work based on the projected timelines created in Week #1.
This week has been great for me based on the fact that I completed all work due this week. I am therefore on track with my Capstone Project paper. I intend to complete most of my workload in Week 3# so that the coming weeks will be simpler for me. This will also ensure that I have more time to review the work completed.
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